In celebration of its 50th anniversary, Anchor Bank is hitting the road this summer with its own customized food truck.
Starting in June, the Anchor Bank food truck will host customer-appreciation and nonprofit community events throughout the Twin Cities and Mankato.
“We strongly believe in giving back to the community. We wanted an innovative way to show our customers we appreciate them, so we thought some free donuts or hot dogs would be a great way to say thanks, and spend some time with our customers,” Jim Collins, director of commercial and private banking, said. “We know it’s a bit out of the box to have a bank run a food truck, but it suits our culture to think outside of the norm when it comes to serving our customers.”
The food truck will serve breakfast, lunch or happy hour. The bank’s team will serve locally-sourced donuts, coffee, hot dogs, chips and other beverages. The events will be held either at an Anchor Bank location, a customer’s location or at a nonprofit event.
Building the 18-foot long food truck was a family affair – Anchor Bank turned to clients Chameleon Concessions to build the truck, Transport Graphics to apply the vehicle wrap, and maintenance is being handled by Blaine Brothers.
“The food truck reminds me of my father [Anchor Bank founder Winton Jones] and his vision to give back to the community while having a little fun,” said Anchor Bank CEO Carl Jones. “Having the right bank can be a very positive experience.”
The summer is looking bright – with at least 20 events already booked, it’s looking like it’ll be a busy inaugural season for the Anchor Bank food truck. The bank is hoping to bring the truck back for more than one summer.